For more than a decade, the Yellow Pages industry has taken proactive measures to decrease our carbon footprint. We’re constantly working to transform and innovate our business so that we can continue supporting local businesses and consumers in the most environmentally friendly way. Below you can read about some of the tough questions we’ve faced in this mission, and how we’ve worked to answer them.
Publishers use paper made largely from leftover woodchips and other byproducts of the lumber industry, and some also include recycled content from newspapers, old directories, and other paper-based products.
Paper usage decreased 58 percent between 2007-2012 and is projected to reach more than 60 percent by the end of 2013, driven by changes in directory sizes, more efficient manufacturing, reduction in residential white pages and YellowPagesOptOut.com.
Yellow Pages directories are printed with soy-based ink and bound with vegetable-based adhesives that are environmentally safe.
The EPA has estimated in past studies that directories make up less than one half of one percent of the municipal solid waste stream. Now the EPA has chosen to stop measuring directories altogether, further signaling the minor impact of directories on municipal waste.
The EPA’s latest Municipal Solid Waste Facts and Figures (2011) reported that the paper category including newspapers, directories, and other mechanical papers maintains a high recycling rate of 72.5%.