The Local Search Association (www.theLSA.org) is the largest trade organization of companies focused on print, digital, mobile and social media solutions that help local businesses get found and selected by ready-to-buy consumers. Association members include U.S. and international Yellow Pages companies, search engines, online listings and review sites, digital advertising agencies and mobile search providers. The Association has members in 28 countries.
The Association of Directory Publishers (ADP) (http://www.adp.org), founded in 1898, is the oldest trade association in North America representing the interests of directory publishers and the companies whose products and service support the industry.
We want to connect local customers to local businesses whether it is through directories in print, on the Internet or on a mobile app. While many people still rely on print directories to make local purchase decisions, Yellow Pages publishers know that there is no point of delivering a print directory to someone who does not want one. That is why we joined together to create YellowPagesOptOut.com to give consumers the choice to limit or stop the delivery of print directories to their homes.
Consumer choice is part of our sustainability efforts which include notable successes:
More information about our sustainability efforts may be found on our sustainability page.